I’ve spent the past decade of my professional career squeezing opportunities to be totally creative as if they were sweet magic lemons in the middle of a barren desert. For anyone who works the majority of his or her day in production, you know as well as I that creative opportunities for redesign, concepting and brainstorming offer a much needed break from the proverbial assembly line. The following are just a handful of those sweet magic lemons.
I design for the concept team: from special sale takeovers and customized homepages, to department trend features and seasonal style guides.
Yellow Pages: carefully compartmentalizing entire businesses into a tiny space for over 100 years.